Know what to build before you build it.
We talk to your users, watch them work and test your ideas with them.
Sound familiar?
Decisions based on guesswork get expensive.
You are about to invest
A new product, portal or redesign is a big bet. A few weeks of research is cheap insurance.
The numbers look wrong
Drop-offs, low adoption or angry support calls tell you something is wrong, but not why. Research finds the why.
Everyone has an opinion
When stakeholders disagree, evidence from real users settles the discussion and moves the project forward.
What you get
The right method for the question.
We pick methods based on what you need to learn, how much time you have and who your users are.
User interviews
One-to-one conversations that uncover needs, motivations and the language your users actually use.
Field studies
We visit users where the work happens, from control rooms to shop floors, and see what interviews miss.
Usability testing
Moderated tests of prototypes or live products, with prioritised findings and suggested fixes.
Personas & scenarios
Evidence-based personas and user scenarios that keep the whole team aligned on who they design for.
Journey & service mapping
The end-to-end experience across channels, people and systems, with the pain points marked.
Surveys & analytics
Quantitative data to size problems and check that the qualitative findings hold up at scale.
How we work
From question to decision.
- 01
Days 1–3
Frame
We agree what you need to decide and turn it into research questions and a plan.
- 02
Week 1
Recruit
We find the right participants among your customers, employees or a recruited panel.
- 03
Week 2–3
Research
Interviews, visits or tests, with your team invited to observe. Seeing it live changes minds.
- 04
Week 3–4
Synthesise
Patterns, priorities and recommendations, presented in a workshop where we plan next steps together.
What you get
Findings you can act on.
- A research plan and interview guides
- Recruitment and scheduling handled
- Recordings and highlight clips
- Prioritised findings with evidence
- Personas and user scenarios
- Journey or service maps
- Concrete design recommendations
- A decision workshop with your team
Ways to work with us
Research at the right size.
Every engagement has a clear scope and a fixed price agreed before we start.
Check an existing product
Usability test
- 5–8 participants
- Moderated sessions
- Prioritised findings
- Typically 2 weeks
Before a new product
Discovery
- Interviews and field studies
- Personas and journeys
- Opportunity areas
- Typically 3–5 weeks
A continuous rhythm
Ongoing research
- Monthly test rounds
- A shared insight library
- Plugged into your sprints
- Monthly, cancel anytime
Selected work
Where research changed the design.
Questions
Questions we often get.
How many users do we need?
Can you recruit participants for us?
We already have analytics. Why do we need research?
Do you do research in Danish?
Also in Design & Research
Replace guesses with evidence.
Tell us what you need to decide. We will suggest the smallest piece of research that gives you a confident answer.