A brand that works everywhere you show up.

We design visual identities that look sharp on a billboard and still work in a busy app header.

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Sound familiar?

Your brand should be working for you.

01

It looks different everywhere

Website, slides, social and invoices all look like different companies. A brand system brings them together.

02

You have outgrown it

The logo was made for the start-up. Now you sell to enterprise, recruit talent or enter new markets.

03

The digital version is an afterthought

The identity was designed for print and breaks on screens. We design for digital first, and it still prints beautifully.

What you get

Everything your brand needs.

From a careful refresh of what you have to a complete new identity. Always delivered as editable, downloadable files.

01

Brand strategy

Who you are for, what you stand for and how you sound, agreed in a focused workshop.

02

Logo design & refinement

A new logo or a careful refinement of the one you have, with lockups for every use.

03

Colour system

Core colours and full, accessible colour ramps that work in print, on screens and in UI.

04

Typography

Typefaces and a type scale for headlines, body text and data, with web and office fallbacks.

05

Graphic language

Patterns, shapes, imagery and motion that make the brand recognisable without the logo.

06

Templates & applications

Social banners, presentations, documents, email signatures and stationery, ready to use.

How we work

From idea to a system.

  1. 01

    Week 1

    Discover

    Workshop, competitors and an audit of your current brand. We agree what to keep and what to change.

  2. 02

    Week 2–3

    Concept

    Two or three creative directions with logo, colour, type and examples in real situations.

  3. 03

    Week 3–5

    Refine

    We develop the chosen direction in detail and test it across web, social, print and product.

  4. 04

    Week 5+

    Roll out

    Guidelines, a design system, templates and all the files, plus help applying it to your website.

What you get

A brand kit, not a PDF.

  • Logo files in every lockup and colour (SVG, PNG)
  • Colour palette with accessible pairings
  • Typography and type scale
  • Graphic elements and patterns
  • Social media and advertising banners
  • Presentation, document and stationery templates
  • Design tokens for your website and apps
  • An online brand guidelines page
WebsiteLinkedInInstagramPresentationsPrintEmailAppsSignage

Ways to work with us

Refresh, rebuild or systemise.

Every engagement has a clear scope and a fixed price agreed before we start.

Keep the recognition

Brand refresh

  • Refined logo
  • Improved palette and type
  • Core templates
  • Typically 2–4 weeks
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A fresh start

New identity

  • Strategy workshop
  • Creative concepts
  • Complete identity
  • Guidelines and templates
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Make an existing brand digital

Brand system

  • Design tokens
  • UI components
  • Online guidelines
  • Website roll-out
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Selected work

Identities we have built.

All cases

Questions

Questions we often get.

Do we have to change our logo?
No. Often the best result is a careful refinement that keeps the recognition you have built and fixes what does not work. Our own brand is an example.
What files do we get?
Everything in editable, open formats: SVG and PNG logos, colour values in HEX, RGB and CMYK, font details, templates and design tokens.
Can you also update our website?
Yes. Because we also build websites, we can roll the new identity out across your site and apps as part of the project.
How long does it take?
A refresh typically takes two to four weeks. A new identity usually takes six to ten weeks, depending on how many applications you need.

Also in Design & Research

UX/UI design

Design people get.

User research

Ask first.

Let us make your brand unmistakable.

Tell us where your brand is today and where you want it to go. We will suggest a scope within 24 hours.

Get an offer