Trustpilot · reviews
Trustpilot integration: invitations and reviews in your system
A Trustpilot integration means your system sends the invitation mail at the right moment — after delivery, not after payment — and can pull the rating onto your own pages. Timing is the product. Too early: the customer has not received the goods, and you get 2 stars for PostNord. Too late: the customer has forgotten you. Right: status is delivered plus 24–72 hours. You may invite customers who have bought. You may not invite only the happy ones. Trustpilot’s rules are sharper than your gut. Build the filter so it is legal — not so it is flattering. Cache the stars. Do not hit Trustpilot on every pageview.
8 min read · Updated 28 August 2026
Reviews are a flow, not a widget. The widget is the cheap part. Web if you only need to show stars. This article is the invitation and the rules.
Invitation sendes når status = leveret
Timing is the product in a Trustpilot integration
- Too early: the customer has not received the goods. You get 2 stars for PostNord.
- Too late: the customer has forgotten you.
- Right: status = delivered + 24–72 hours.
What you may and may not do
May
- Invite customers who have bought
- Send after delivery, not after payment
- Show a cached rating on your own pages
May not
- Invite only the happy ones
- Filter on “likely 5-star”
- Hit Trustpilot on every pageview
Delivered
The shipping hub or [PostNord](/articles/integrations/postnord-integration) writes status.
Wait
24–72 hours, so the customer has the parcel in hand.
Invitation
Everyone who bought — not only the happy ones.
24–72t
after delivered, before invitation
Cache
stars on your own pages
Trustpilot is one integration: Small DKK 18,000 + DKK 600/month. Trustpilot’s own subscription and invitation quota are theirs. See pricing.
Say whether you sell a physical good or a service, and when you currently dare to ask for a review. If the answer is “never, we are afraid of 2 stars”, the filter is still what we need to talk about — not the API. Quote within 24 hours.
FAQ: Trustpilot integration
Can we show stars on our custom site?
May we only invite customers with 5 stars in our own system?
Why not send after payment?
What about service firms without shipping?
Want us to build it for you?
You get a fixed-price proposal within 24 hours.
