Price guide · 2026

How much does a webshop cost? Prices, fees and running costs in 2026

A standard webshop typically costs DKK 10,000–80,000 to have built in Denmark, while custom shops and B2B solutions sit well above DKK 100,000. On top come the platform subscription, payment fees on every sale and maintenance, which over three years often cost more than the build itself. Below you get the price tables, the running costs and a worked example you can use for your own budget.

12 min read · Updated 1 October 2026

The owner of a small design business has sold through Instagram and a few markets for two years. Now a proper webshop is needed, and three quotes are on the table: DKK 8,000 from a freelancer, DKK 45,000 from one agency and DKK 160,000 from another. All three call it a webshop. The difference lies in what is included: design, payment and shipping set-up, connection to the bookkeeping, and who looks after the shop afterwards. This guide helps you compare the quotes and set a budget that still holds after launch.

How much does a webshop cost in Denmark? Typical price tiers

Typical market prices for having a webshop built in Denmark in 2026. The spread depends mostly on design, integrations and the number of products to import.

Type	Typical price	What you typically get	Suits
DIY on a hosted platform	Subscription plus your own time	Standard theme, your own payment and shipping set-up	Testing an idea, few products
Freelancer, standard shop	DKK 10,000–30,000	Customised theme, payments, shipping, basic SEO	Small shops with standard needs
Agency, standard shop	DKK 30,000–80,000	Own design, integrations, data import, testing	Established shops with growth plans
Custom or headless shop	DKK 80,000–200,000+	Unique customer journey, high speed, your own rules	Shops with special needs or high revenue
B2B webshop	Well above DKK 100,000	Customer prices, ERP sync, reordering	Wholesalers and manufacturers

The ranges overlap because what is included sets the price. A freelancer can deliver a fine shop, and an agency can deliver too little. Always ask exactly what is included and what costs extra after launch. If you sell to other businesses, read our guide to B2B webshops, because that is a different type of project.

What drives the price of a webshop?

Design: a customised standard theme is quick, a unique design for your brand takes several weeks.
Product data: import from an inventory or ERP system, variants, photos and categories.
Integrations: payments, shipping, bookkeeping, stock, newsletter and reviews each need to be set up and tested.
Checkout and rules: discount codes, free shipping over a threshold, subscriptions, gift cards and B2B prices.
Languages and currencies: every extra market needs translation, prices and often its own shipping rules.
Content: copy, product descriptions and photos that either you or the supplier must produce.
Speed and accessibility requirements: a fast, accessible shop needs more care in design and code.

Jeres checkout

MobilePay

Kort

Checkout is the screen that earns the money. It deserves the most hours in the budget.

Which platform fees should you budget for?

The platform is the system the shop runs on. The choice affects both the build price and the monthly costs. Subscription and app prices change regularly and depend on currency, so the figures below are approximate levels. Check current pricing with the providers before you set the budget. We have a full guide to Shopify vs WooCommerce vs custom if you are choosing.

Approximate ongoing platform costs. Apps and plugins are the item that most often grows over time.

Platform	Subscription	Typical extra costs	Note
Shopify	From a few hundred DKK/month to a few thousand DKK/month depending on plan	Paid apps, themes, possibly a transaction fee with external payment providers	Hosting and security are included
Shopify Plus	Considerably higher, typically for large shops	Partner agency, advanced apps	Relevant at high revenue
WooCommerce	Free software	Hosting, premium plugins, licences, updates	You are responsible for security and updates
Custom or headless	No licence	Hosting, operations and maintenance by agreement	You own the code and make the decisions

What do payment fees cost on a Danish webshop?

Payment fees are the cost that grows with your success. There are typically two parts: a payment gateway that takes the card at checkout, and an acquirer that moves the money to your account. Some providers combine both in one agreement. Fees usually consist of a percentage of the amount plus a small fixed amount per transaction, and some also charge a monthly subscription. Structure and level vary a lot between providers, so get at least two quotes.

Typical fee structure for payment methods in Denmark. Rates are negotiated and change, so use the table to ask the right questions.

Payment method	Typical fee structure	Note
Dankort	Low fixed fee or low percentage	Often the cheapest card payment in Denmark
Visa and Mastercard	Percentage plus possibly a fixed fee, typically 1–3 % in total	Higher for foreign and corporate cards
MobilePay	Per-transaction fee by agreement	Expected by many Danish customers
Apple Pay and Google Pay	Charged as the underlying card	Fast checkout on mobile
Invoice and instalments	Higher percentage	Can lift larger baskets, costs more per order

Which running costs come after launch?

Running costs that are often missing from the first webshop budget.

Item	Typical cost	What it covers
Platform or hosting	See the platform table	Operations, security, uptime
Apps and plugins	From a few hundred to several thousand DKK/month	Shipping, bookkeeping, reviews, filters, newsletter
Maintenance	15–20 % of the build cost per year	Updates, bug fixes, small changes
Payment fees	Percentage of revenue plus fixed fees	Cards, MobilePay, invoice
Shipping integration	Subscription or price per label	Labels, tracking, parcel shops with PostNord, GLS and others
Domain, email and certificates	A few hundred DKK a year and up	Domain name, email, SSL

Maintenance is the item most people skip and the one that costs the most when it is missing. A WooCommerce shop that is not updated gets slower and more vulnerable every month. A Shopify shop with 15 apps can suddenly cost more per month than the platform itself. We have a guide to what maintenance costs where you can compare agreements.

Worked example: what does a webshop cost over three years?

Picture a Danish shop with 300 products, revenue of around DKK 2 million a year, card and MobilePay payments, shipping through PostNord and bookkeeping in e-conomic. The table compares three realistic solutions. The figures are examples on cautious assumptions, and payment fees are left out because they are roughly the same across platforms.

Example of total costs over three years excluding payment fees and your own time. Your figures depend on design, apps and how much changes along the way.

Item	Shopify with an agency	WooCommerce with an agency	Custom, Ceptiv Large
Build	approx. DKK 40,000	approx. DKK 35,000	DKK 54,000
Platform, hosting and apps per year	approx. DKK 15,000–20,000	approx. DKK 5,000–8,000	Included in the monthly price
Maintenance per year	approx. DKK 6,000–8,000	approx. DKK 6,000–10,000	DKK 14,400 (DKK 1,200/month)
Total over three years	approx. DKK 103,000–124,000	approx. DKK 68,000–89,000	DKK 97,200

The figures are closer than many expect. WooCommerce looks cheapest, but the sum assumes someone actually keeps plugins and security up to date, and that time is often your own. Shopify is easiest to run yourself, but app costs grow with every new feature. The custom solution has a fixed monthly price covering hosting, maintenance, updates, support, security and backups, and you own the code. It typically becomes relatively cheaper the more special rules and integrations you have. Our Large package covers 36 features and 3 integrations, here payments, shipping and bookkeeping. See all packages under pricing.

Which red flags should you look for in a webshop quote?

The quote does not say who owns the shop, the domain and the platform account.
Payments, shipping and bookkeeping are listed as “available as extras” with no price.
There is no line for data import, even though you have hundreds of products.
Maintenance and updates after launch are not described.
The shop is built on the supplier’s own closed platform that you cannot take with you.
Nothing is said about speed, mobile or accessibility.
The price is low because copy, photos and product set-up are expected from you, without that being clearly stated.

Our guide to red flags in a software quote explains how to read a quote line by line and compare several quotes on the same basis.

Which legal requirements affect the cost of a webshop?

A Danish webshop needs terms of sale including a 14-day right of withdrawal for consumers, clear prices including VAT and shipping, a privacy policy and data processing agreements with suppliers. If you use non-necessary cookies for analytics or ads, the customer must consent first, and rejecting must be as easy as accepting. See cookie banner rules. Since 28 June 2025 the Accessibility Act has applied to e-commerce. Micro-enterprises with fewer than 10 employees and annual turnover or balance sheet of at most EUR 2 million are exempt from the service requirements, but everyone else in practice needs to meet WCAG 2.1 AA. That affects design, colours, forms and checkout, and it is cheapest to build in from the start. Read more in our guide to the Accessibility Act, and check your specific situation with Sikkerhedsstyrelsen or an adviser.

How do you get a cheaper webshop without cutting corners?

Start with the products that sell, and add the rest after launch.
Write and photograph yourselves if you have the talent, and let the supplier build the templates.
Choose one payment provider and one shipping provider to begin with.
Clean up your product data before the import starts. It saves the supplier hours.
Save extra languages, subscriptions and loyalty programmes for version two.
Ask for a fixed price with a feature list, so you know exactly what you get.
Ask for the total cost over three years, so you can compare quotes on equal terms.

1. Revenue and basket

Estimate expected revenue, number of orders and typical basket size.

2. Features

List what the shop must do on day one and what can wait.

3. Integrations

Payments, shipping, bookkeeping and stock: which systems must talk to each other?

4. Three-year costs

Build plus platform, apps, maintenance and fees for three years.

5. Contingency

Add 10–15 % for changes you only discover along the way.

How to set a webshop budget in five steps. It takes an afternoon.

If you are considering a regular website with a few products instead of a full webshop, see our guide to what a website costs. And if you want a webshop at a fixed price, with hosting, updates and support in one monthly payment, send us your product list and wishes. You get a fixed price within 24 hours.

Questions about what a webshop costs

Can you build a webshop yourself for free?

Almost. WooCommerce is free software and the hosted platforms often offer a free trial, so you can start without a one-off cost. But a webshop that is meant to sell always has running costs: hosting or a subscription, a domain, a payment solution with a fee on every sale and usually a few paid add-ons for shipping and bookkeeping. The biggest item is your own time, and it is the one most often underestimated. Expect several weeks before products, copy, photos and settings are in place.

What does it cost to move a webshop to a new platform?

A migration typically costs about the same as a new shop of the same size, plus moving the data. Products, customers and order history can usually be moved automatically, but variants, images and custom fields often need manual clean-up. The most important part is keeping your Google rankings with a complete map of redirects from old to new addresses. Without it, traffic can drop noticeably in the following months. Read our guide to migrating a website without losing SEO.

Do we need e-mærket?

It is optional. E-mærket is a Danish trust mark for online shops that requires the shop to meet a set of rules on terms of sale, prices and the right of withdrawal, among others, and to join their complaints scheme. Many Danish consumers recognise it, and it can increase trust, especially for new shops without many reviews. Membership carries an annual fee that depends on turnover, so check current pricing and weigh it against, for example, reviews on Trustpilot.

How many products can a cheap webshop handle?

The number of products is rarely the problem. Most platforms can technically handle thousands of items. What costs money is the work each product needs: photos, copy, variants, stock management and categories that make sense to the customer. A shop with 50 products and one with 5,000 can cost almost the same to build, but the large one needs an import from your inventory or ERP system and better filters and search. That import is often the biggest item.

What does it cost to connect the webshop to e-conomic or Dinero?

Shopify and WooCommerce have ready-made apps and plugins that usually cost a monthly subscription and cover the standard need: orders become invoices and payments are booked. If you have special needs, such as several VAT rates, B2B customers with their own prices or stock in several locations, a custom integration is often more stable. With us, e-conomic and Dinero are among our more than 40 pre-built integrations, so they count as one of the integrations in the package price.

When should a webshop be updated or rebuilt?

A webshop needs continuous updates to security, platform and add-ons, and that is part of running it. A rebuild is typically due after three to six years, or when you see clear signs: the site is slow on mobile, you cannot get the features you need, every update breaks something, or the cost of apps and fixes has grown beyond what a new solution would cost. Do a three-year calculation before you decide.

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