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LEGOService Portal

Case · The LEGO Group

A service portal
employees actually want to use.

LEGO decided to build a new Service Portal to save time and give every employee a better experience. We were responsible for the end-user experience: research, design, prototypes and front-end code, in a fourteen-person Scrum team.

MSMette SørensenMarketing · Billund

Good morning, Mette

How can we help you today?

Search

Popular requests

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Set up VPN when working from homeReset your passwordExpense a business trip
LEGOMS

Good morning, Mette

How can we help?

Search services and help

Get help

Request

Knowledge

My requests

My open requests

Adobe Creative Cloud licenceIn progress
VPN drops when working from homeWaiting for you

The portal on this page is live. Search, request and follow up.

14,000+

employees worldwide

14

people in the team

2

weeks per sprint

Dec.

full release, excellent reviews

The brief

A big investment that people had to want to use.

The new portal was a large economic investment and it touched every LEGO employee. So it was not enough for it to work. It had to be clearly better than the old portal, seen from the employee’s chair. That is why LEGO brought in UX.

01

Time efficiency

Finding the right service and asking for help had to take less time than before.

02

Employee experience

The portal had to feel like a modern product, not like an internal system you put up with.

03

Proof, not opinions

Every initiative had to be backed by research with real employees, so the improvements could be documented.

What we did

Nine building blocks.

01

Usability testing

Tests with employees on the old portal and on every new version.

02

Behaviour analysis

How employees actually search, click and give up, and usability evaluation of the findings.

03

Journey mapping

The full end-user journey, from a need arising to it being solved.

04

Stakeholder workshops

Collaboration and workshops with user groups, service owners and management.

05

User interface design

Home, search, catalogue, request forms and status pages.

06

Prototyping in Axure

Clickable prototypes to test ideas before anything was built.

07

Prototyping in ServiceNow

Prototypes on the real platform, with real data and real limits.

08

Front-end code

HTML, CSS and SCSS in the Angular-based ServiceNow Service Portal.

09

Agile Scrum

User stories, refinement and sprint planning every two weeks.

The new portal

Ask, request and follow up, in one place.

One search box that understands services and articles. Four clear ways in. Request forms that only ask what they need. And a status you can follow without calling anyone. Try it below.

Search for “laptop”, open a service and send a request
MSMette SørensenMarketing · Billund

Good morning, Mette

How can we help you today?

Search

Popular requests

Popular articles

Set up VPN when working from homeReset your passwordExpense a business trip

Search first

Services and knowledge articles in the same results, while you type.

Four ways in

Get help, request something, knowledge and my requests. Nothing else competes for attention.

Short forms

Sensible defaults, recommended choices and a summary that shows delivery time before you submit.

Status you can see

Every request has a clear status and a step-by-step progress bar.

Before and after

From a list of links to a product.

The old portal was organised the way the organisation was built. The new one is organised around what the employee is trying to do. Drag the handle to compare.

LEGOIT Self-ServiceSearch…Mette Sørensen ▾
HomeService CatalogKnowledgeRequestsIncidentsApprovalsSurveysHelp

Home > Service Catalog > Hardware

Service Catalog

Please select a category below. For urgent issues please call the Service Desk. Requests submitted after 15:00 will be processed the following business day.

Hardware

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Software

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Access Requests

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Facilities

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

HR Inquiries

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Travel

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Telephony

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Printers

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

Other Requests

» Standard request form

» Non-standard request form

» Change / modify existing

View all (12)

NumberShort descriptionStateAssignment groupUpdated
RITM0104527Adobe Creative Cloud licenceWork in ProgressGLB-SD-L22026-09-22 08:12:02
INC0088213VPN drops when working from homeWork in ProgressGLB-SD-L22026-09-21 08:11:02
RITM0104311Access to SAP AribaWork in ProgressGLB-SD-L22026-09-22 08:12:02
RITM0103990Ergonomic office chairWork in ProgressGLB-SD-L22026-09-24 08:14:02
MSMette SørensenMarketing · Billund

Good morning, Mette

How can we help you today?

Search

Popular requests

Popular articles

Set up VPN when working from homeReset your passwordExpense a business trip
Old portalNew portal

The old portal is a reconstruction for illustration.

UX research

Every initiative backed by employees.

We tested with employees all the way through: usability tests, analysis of user behaviour and workshops with user groups. The findings became changes, and the next test showed whether they worked.

Usability tests

Employees solved real tasks, like ordering a laptop or finding a guide, while thinking aloud.

Behaviour analysis

Search terms, click paths and drop-offs showed where people got lost.

User group workshops

Groups from different countries and functions helped prioritise and test ideas.

We saw

Employees did not know which category their need belonged to.

We changed

Search became the starting point, with services and articles in one list.

We saw

The same service existed as several forms with almost the same name.

We changed

One form per service, with choices inside the form.

We saw

Many called the Service Desk just to ask about status.

We changed

My requests with a clear status and progress steps on every request.

We saw

Forms asked for things the system already knew.

We changed

The employee, location and manager are filled in automatically.

We saw

Nobody could tell how long a request would take.

We changed

Delivery time is shown on the service card and in the summary.

We saw

Links in running text were overlooked on small screens.

We changed

Large tiles and cards that work on a laptop and a phone.

End-user journey

The whole journey, not just the screens.

We mapped the journey from the moment a need arises until it is solved, and compared how it felt in the old and the new portal.

Old portal New portal
A need arisesFind the serviceFill in the requestWait for itGet it solved

Old portal

“No idea what is happening. I call the Service Desk.”

New portal

“I can see the step it is on and get updates in Teams.”

Stakeholders and workshops

Many owners, one experience.

A service portal sits between the employee and a lot of departments. We ran workshops and kept the collaboration going, so every service owner could see their part of the journey, and so the employee’s perspective was always in the room.

Product owner
IT Service Desk
People & Culture
Facilities
Finance and travel
Service owners
Development team
Employees14,000+ worldwide

From idea to code

Prototyped in Axure, proven in ServiceNow, coded by us.

Ideas moved from quick clickable prototypes to prototypes on the real platform, and from there into front-end code. We wrote the HTML, CSS and SCSS for the Angular-based ServiceNow Service Portal ourselves, so the design survived all the way to production.

01

Sketch

Flows and layouts together with the team.

02

Axure prototype

Clickable, fast to change, ready for testing.

03

ServiceNow prototype

On the real platform, with real data.

04

Angular and SCSS

Widgets and styling in the Service Portal.

05

Usability test

Back to the employees, and around again.

Back to the employees, and around again.

Agile Scrum

Two-week sprints, fourteen people.

We were part of a fourteen-person team working in two-week sprints. At the end of every sprint the team met for review, retrospective, refinement and planning of the next sprint. UX work was written as user stories and planned like everything else.

2weeksChoosing the stories for the next two weeks.

Backlog

User story

As a LEGO employee, I want to see where my request is, so that I do not have to call the Service Desk.

Acceptance criteria

  • Every request shows a clear status
  • Progress is shown as steps
  • Tested with at least five employees

Refined

In sprint

Done

Release

Fully released in December, with excellent reviews.

The new LEGO Service Portal was fully released at the start of December and received excellent reviews from the employees who use it. Because every change was based on research, the improvement over the old portal could be documented, not just claimed.

1

Research

Tests and analysis of the old portal

2

Design

Journey, flows and interface

3

Prototypes

Axure and ServiceNow

4

Build

Sprint by sprint, tested along the way

December

Full release to all employees

What the client says

Ceptiv was a true partner on the new LEGO Service Portal. They brought the voice of our employees into every sprint through usability tests, journey mapping and workshops, and turned complex requirements into a portal that is simple and genuinely enjoyable to use. As Product Owner I could always rely on clear user stories, well-prepared refinements and designs that were ready to build in ServiceNow. The excellent reviews at launch speak for themselves.
SHSadak HalilProduct Owner · The LEGO GroupLEGO

What we delivered

The whole end-user experience.

Usability tests and evaluations
User behaviour analysis
End-user journey maps
Stakeholder and user group workshops
User interface design
Axure prototypes
ServiceNow prototypes
HTML, CSS and SCSS for the Service Portal
User stories, refinement and planning

Building a tool your employees have to use?

Let us make it one they want to use. We combine research, design and code, and we can prove the difference.