Case · SPI
More than 21 prospectuses.
One design that holds.
SPI offers investments in solar, wind and property. Every project is sold through a prospectus. We designed the standard template for it, and over the years we have helped publish more than 21 editions, together with the roll-ups and online banners that point to them.
Start your project21+
prospectuses published
1
template for solar, wind and property
3
page colours: white, green and blue
2
formats: print and digital
The starting point
A legal document that also has to sell.
SPI has made more than 160 investments since 2009, in properties across Denmark and in solar and wind projects in Europe. Each project is offered through a prospectus of around 20 pages, with the presentation, the risks, the budgets, the company structure and the subscription form. It has to be made quickly, hold up to lawyers and accountants, and still be something an investor wants to read.
What every prospectus has to do
- 01Be readable for investors without a finance background
- 02Hold up to review by lawyers and accountants
- 03Be reused from project to project without starting over
- 04Work in print, as a PDF and as an ePUB
- 05Look like SPI, whether it is solar, wind or property
The template
Twenty pages, always in the same order.
Every prospectus follows the same structure, so investors and advisers know where to look. Pick a page to see how it is built. The pages are from SPI - Rhône A/S.
Page 1 · White page
Cover
The photo, the white arc and the title. Only the photo and the two lines of text change from project to project.
The cover
Same cover, new project.
The cover is a fixed layout. The photo sits in a large circle, SPI’s swirl is echoed as two white arcs, and the name and one line about the investment sit in the middle. For a new project only the photo and the text change.
Colour and type
The colours say what kind of page you are on.
The colours come from the SPI logo. Olive headings on white pages carry the text. Budgets and risks sit on the green pages. Tables and articles of association use the blue.
Green pages · budgets and risk
C50 M21 Y80 K2 · C67 M34 Y98 K20
Yellow · notices and diagrams
C10 M21 Y96 K0
Blue · tables and articles
C82 M43 Y42 K12
Headings
Præsentation
Solar parks in the Rhône valley
Fjord One, a calm serif, in capitals for page titles.
Body text
Solcelleanlæggene er omfattet af den franske vedvarende energilovgivning, der garanterer en fast minimumspris på afsætning af den producerede el i 20 år.
»Gennemsnitlig kr. 13.100 i udbytte hvert år over de næste 20 år.
A light, open sans in two columns, sized for long reading.
The numbers
Figures an investor can read.
The budgets are the heart of every prospectus. We drew them as charts and diagrams where a table would have been hard to read. These are the dividends and the company structure from SPI - Rhône A/S.
Dividends paid, in % of the investment
2034 · 34,1 % · kr. 34.078
Company structure
Print and screen
Printed, as a PDF and as an ePUB.
Every prospectus is printed and sent out digitally. The PDF keeps the printed spreads, and the ePUB lets the text flow on a phone, with the same headings and colours.
Advertising
The banners and the roll-up.
We also designed the ads that bring investors to the prospectuses: online banners in the common sizes, a roll-up for meetings and fairs, and web banners for the prospectus launches.
Over the years
More than 21 editions, and they still look like SPI.
The template has carried solar parks in France and Germany, a German wind turbine and properties across Denmark. Here are some of the editions.
21+
prospectuses published
- SPI - Rhône A/S
- SPI - Languedoc IV K/S
- SPI - Donau I K/S
- SPI - Bayern I K/S
- SPI - Mecklenburg I K/S
- SPI - Mecklenburg V K/S
What SPI says
We have worked with Ceptiv on our prospectuses for many years, and it has made a real difference. They gave us a standard design that makes a heavy legal document easy to read and nice to hold, and that we can reuse from project to project. More than 21 prospectuses later, every single one still looks like SPI, whether it is about solar parks in France, wind turbines in Germany or homes in Denmark. Investors find the figures quickly, our advisers know exactly where everything is, and we can go from a new project to a finished prospectus in a short time. Ceptiv has also made our banners and ads, so everything from the roll-up to the online campaign hangs together. I can warmly recommend them.
What we delivered
One template, more than 21 editions.
- 01Standard template for the investment prospectus
- 02Cover system for solar, wind and property
- 03Page colours, tables, charts and diagrams
- 04Print files, PDF and ePUB for every edition
- 05Online banners in the common sizes
- 06Roll-up and web banners for the launches
Do you publish documents that have to look right every time?
We design templates for reports, prospectuses and printed material that you can reuse from edition to edition, with the ads to match.